Many online shopping sites like Amazon indicate this by putting a label Verified Purchase next to a user’s name in the reviews.

In the past the way I usually found out about the fake reviews is by checking if a user has actually bought the product or not. Rival sellers also use the same technique to post bad reviews about the products of other sellers. They add spurious and exaggerating reviews about their products in order to entice the unsuspecting customers into buying their products. Based on these reviews, it is very easy to see if the product is good or not.īut the sellers also know about this habit of the customers and they have found a way to manipulate it for their benefit.

Usually when you shortlist a product for purchase on Amazon, you first have a look at the product reviews left by other customers.

I have been buying all kinds of items from Amazon for a long time – clothes, electronics, books, everything. These days whenever I need to buy anything I visit Amazon online shopping site.

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